The brief: Save the Rhinos, at all cost.
Toxic, hyper-masculine men, who use 75% of rhino-horn products for sex parties and drinking games, have a deep disdain for the LGBTQ+ community. So we make the rhino the LGBTQ+ mascot, making them drop rhino-horn products out of sheer spite.
The spread
CREDITS
Agency: Dentsu Redder
Client: Change Vietnam
Executive Creative Director: Livio Grossi
Copywriter: Kien Nguyen
Art Director: Christian Gaziamodo